In a world the place tech CEOs normally preserve meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a path that handful of dare to tread. As being the co-founder and CEO of Scentbird, one of the leading fragrance subscription providers in North The united states, Mariya has established herself to get a forward-pondering enterprise leader. But past her achievement in the corporate world, she has also emerged as a spiritual guideline and intuitive Trainer, a metamorphosis she shares openly via her YouTube channel, “This Is Mariya.”
This convergence of commerce and cosmic consciousness makes Mariya Nurislamova one of the most unconventional—and powerful—figures in the trendy entrepreneurial landscape.
Constructing Scentbird: A Fragrance Disruptor
Mariya’s enterprise career took flight in 2014 when she co-Established Scentbird, a firm created to make designer fragrances much more obtainable by way of a month-to-month membership model. Modeled immediately after Netflix, but for perfume lovers, Scentbird quickly grew to become a go-to System for fragrance discovery. Underneath her leadership, the corporate grew to serve in excess of 700,000 subscribers, featuring entry to more than 800 fragrances from key international models.
With a robust foundation in model method, provide chain logistics, and marketing and advertising, Mariya properly attracted venture funds, participated while in the Y Combinator accelerator, and served Scentbird scale into a $100M+ profits corporation. She later expanded her portfolio with Deck of Scarlet, a natural beauty brand name, and Drift, a car fragrance corporation.
But though her name while in the startup world was soaring, Mariya was quietly undergoing a spiritual transformation that may before long spill into the public eye.
The Awakening: A Shift to Spirituality
Around 2018, Mariya expert what she described as a spiritual awakening. This internal evolution inspired her to dive into metaphysics, Strength operate, meditation, and intuitive channeling. As she deepened her spiritual practice, she began producing information to help you Some others investigate their own individual consciousness, finally launching her YouTube channel “This is often Mariya.”
The channel, which now has over a hundred,000 subscribers, characteristics an array of material—guided meditations, soul therapeutic approaches, chakra get the job done, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply private. She invitations her viewers to attach with them selves, the divine, and the unseen energies that shape our day-to-day life.
Her followers frequently describe her content as transformative, and she has cultivated a deeply faithful spiritual viewers through constant engagement and authenticity.
Controversy at the Crossroads of Id
Though lots of have embraced Mariya’s twin id, Other individuals have lifted eyebrows—specially as her metaphysical beliefs have grown to be a lot more publicly visible. In 2024, a aspect because of the Enterprise of Manner spotlighted The stress in between her roles to be a tech CEO plus a spiritual Instructor.
A few of Mariya’s statements—including opinions on different therapeutic, extraterrestrial beings, and controversial views on historical figures—sparked backlash from people, influencers, and in some cases previous collaborators. Quite a few splendor influencers severed ties with Scentbird, citing irritation with Mariya’s spiritual rhetoric. Social media forums debated the appropriateness of her beliefs in relation to her Management placement in the mainstream model.
In response, Mariya clarified that her spiritual teachings are individual and made available underneath her initially name only, deliberately separated from her Expert identity. However the controversy opened up a broader dialogue about no matter whether public figures can—or ought to—compartmentalize their beliefs within the age of transparency.
The facility and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Even though several founders attempt to keep up an image of neutrality, she has picked to point out up as her full self. This volume of transparency is often equally magnetic and polarizing.
On a single hand, her authenticity is refreshing. She provides psychological intelligence and mindfulness to an marketplace frequently centered only on scale and system. On the opposite, her outspokenness about spiritual matters invites scrutiny, especially in an period when on the net articles can speedily go viral and provoke robust reactions.
Nevertheless, Mariya’s strategy speaks to a further cultural shift. As more people take a look at wellness, consciousness, and private improvement, figures like her—who bridge the spiritual and material worlds—may well turn into much more popular, not a lot less.
Businesswoman. Mystic. Influencer.
Together with operating her companies and YouTube channel, Mariya has created an ecosystem of spiritual offerings. She hosts retreats, offers personal channeling sessions, sells spiritual instruments, and has even released a guide titled seventy two Keys to Manifestation. She’s basically made a parallel enterprise from the spiritual space—totally different from her part at Scentbird, still equally as structured and scalable.
Her spiritual brand name, like her magnificence brand, is world-wide, polished, and experience-driven. It’s obvious that Mariya applies the same degree of emphasis and creative imagination to each spheres of her daily life. Whether top a crew of builders or channeling divine Electricity for a guided meditation, she delivers with clarity and conviction.
The Road Ahead
Mariya Nurislamova’s journey raises crucial questions on identification, Management, and community lifetime. Can a tech CEO even be a mystic? Should really business leaders share their individual beliefs with the public? What occurs when Individuals beliefs challenge traditional scentbird ceo norms?
Regardless of the answers, Mariya continues to wander her route unapologetically. She represents a fresh era of business owners—ones who aren’t afraid to be complex, spiritual, and multidimensional. Her boldness could possibly cost her some partnerships, but it also earns her admiration from individuals that price fact above conformity.
In the end, Mariya Nurislamova isn’t just redefining what it means to become a CEO. She’s redefining what this means being complete.
Mariya Nurislamova lives within the intersection of logic and intuition, business and spirit, Management and vulnerability. Her story is usually a bold testomony to residing authentically, even when that authenticity includes possibility. As she carries on to develop her twin empire—both earthly and cosmic—she invitations us all to take into account what it means to steer with soul.
No matter if you see her to be a visionary or possibly a provocateur, one thing is for certain: Mariya Nurislamova is not concerned to interrupt the mold.